Good business writing is an essential, portable skill. It saves time, builds professional credibility, and enhances company image. Your writing should communicate ideas, information, and instructions concisely and clearly.

AIDA is a marketing acronym that’s useful for crafting powerful business communications: 

•   Attention
•   Interest
•   Desire
•   Action

Ovation Communication’s customizable Written Communication program uses AIDA concepts to make all of your business writing engaging and effective.

Attention

State your point succinctly. Make your subject easy to perceive.

Interest

Once you’ve secured initial attention, maintain momentum by focusing on relevant details.

Desire

Explain why your communication matters to the reader.

Action

Specify a call to action.

BENEFITS

•   Establish a professional writing voice.
•   Think critically.
•   Compose concise, engaging business prose.